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Monday, April 4, 2011

Quality Street to launch Royal Wedding Tin

We've all got a spare tin of Quality Street we use for the time we make cakes or brownies and need to store them somewhere.....now there is a Royal Wedding version!


NestlĂ©’s Quality Street, the nation’s favorite wrapped sweets, is celebrating the upcoming nuptials of Kate and Wills with a special limited edition tin.


To mark the occasion, Bristol based agency Epoch Design was asked to create a special celebratory look for the iconic octagonal pack. The final design incorporated a bespoke illustration by portrait artist Cath Riley.
Stuart Tallis, Senior Creative at Epoch Design commented, “Our aim was to create a modern piece of commemorative memorabilia that would represent the new era of royalty. Taking inspiration from the traditional ‘white wedding,’ we transformed the tin into a beautifully presented regal wedding cake with a sprinkle of Quality Street magic. Our focus was on devising a fresh and contemporary look which remained in-keeping with the core Quality Street brand”.

Available in ASDA stores from early April with a recommended retail price of £10.50.  With a limited print run they are sure to become sought-after keepsakes.

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